Liszt Academy’s First Image Film Is Underway

Our promotional short films made for the opening of the renewed Liszt Academy on 23 October 2013 already conveyed our conception of the institution’s new visual world. Following the Katalin Kokas-Barnabás Kelemen couple, Gergely Bogányi and Gergely Devich, this time the audience of the palace of music on Liszt Ferenc Square was invited to participate actively in the making of the new image film based on the unconventional creative concept of Imre Szabó Stein, Director of Communications of the Liszt Academy, and Róbert Gács of Allison Advertising. The novel ‘clip concert’ held on 8 December provided the material for the promotional video which is directed by Dávid Géczy ( who also made the former short films, and his professional team equally at home in special effects. In the first )half of the concert the audience had the opportunity to enjoy the performance of fresh Junior Prima awardees and their similarly outstanding partners who staged Bence Kutrik’s Vertigo, along with classical works by J. S. Bach, Beethoven, Bartók and de Falla, while after the interval the score of the film, also composed by Bence Kutrik, was performed by the Musiciens Libres, a chamber music formation significantly expanded for this occasion, who play a main part in the short film as well. During the ‘clip concert’ and the shooting, ORIGO made a werk video, which gives an insight into both the concept and the making of the image film.

All who were present at the event on 8 December can affirm that it was a unique and exhilarating experience to see the enthusiastic support of the audience, who readily complied with the director’s instructions, and the filming of our young talents’ performance in the Grand Hall by a professional crew using the most advanced film techniques. Judging by the shooting which was successful in every way, it is not an exaggeration to say that the promotional short film to be completed by mid-January will open up new vistas for the Liszt Academy: with the film presented in the Hungarian public media, several thematic television channels, BBC Online, YouTube and hopefully Mezzo, tens of millions of viewers in total will learn about the renewal of the Liszt Ferenc Academy of Music in Budapest and its outstanding students, as well as the magnificent Grand Hall of the restored music palace. Its message condensed into 30 seconds, the image film conveys the duality of patina and progress underlying the new identity of the Liszt Academy, and the fresh dynamism which derives from the unparalleled unification of the University and the Liszt Academy Concert Centre.